Recent work/Creative Packs
Case study · 2025
A productised design service that ships in 24 hours.
Creative Packs turned a one-off custom illustration brief into a repeatable offer — 10 brand-matched graphics, 10 distinct styles, delivered overnight. Designed, built and run solo for Smash It Marketing.
See the live site
A snapshot of the live page — scroll to explore.
Visit smashitmarketing.com/creative-packs10
Distinct styles
24h
Delivery SLA
3
Pricing tiers
✓
Built solo
The problem
Custom design is slow. Stock photos all look the same.
Professional services businesses — accountants, financial advisers, dental practices, consultants — needed scroll-stopping graphics for LinkedIn, Instagram and ad campaigns. Their options were thin: page 47 of Shutterstock, a $200/hour designer with a two-week turnaround, or a Sunday lost to Canva.
The hidden ask was bigger than "cheaper and faster." It was a brand expression that competitors couldn't copy from a template — something a viewer would pause on, not scroll past.
The styles
Pick a style. See the range.
Every Creative Packs run starts with a style choice. Each one is a recognisable creative direction — not a template, not a stock filter. Click any image to enlarge.
Hand-drawn marker aesthetic. The signature look — what every Creative Packs run starts from.
The solution
Five design decisions that productised an art form.
Ten distinct house styles
Whiteboard, Vibrant, Chalkboard, Corporate, Infographic, Heritage, Isometric, Engraving, Mockup, Tokyo Poster. Each is a recognisable creative direction — not a Canva template, not a stock filter. The look is the moat.
AI-augmented production
A consistent generation pipeline (Gemini 3 Pro Image with reference-anchor prompting and brand colour locking) makes 24-hour turnaround real. The illustrations look hand-drawn because the prompting is hand-crafted.
24-hour delivery, 100% refund guarantee
First round of images shipped within a day or your money back. The guarantee is the marketing hook — and the operational discipline.
Three-tier offer structure
Starter ($597), Pro ($697), Ultimate ($997). Pro is anchored as the obvious value — Starter is single-platform only, Ultimate adds multi-channel content. Classic decoy pricing.
Try-free entry path
A free sample workflow let prospects see their own business in whiteboard style before paying. The sample becomes the sales call.
What I learned
The product wanted to be a service.
Six months of running Creative Packs with a self-serve checkout, automated delivery dashboard and Stripe billing taught me one thing: at this price point, professional-services owners want a conversation, not a cart. They want to know who's drawing, what their business will look like, and whether a style fits their brand.
Today the product survives, but as an inquiry-based service — I review the brief, price it, and ship the pack. The infrastructure was right; the funnel was wrong. That's a lesson worth more than the build.
Built with
Tech stack
Want graphics like these?
Creative Packs is now an inquiry-based service.
Tell me about your business and the platform you're trying to stand out on. I'll quote a pack tailored to your brand — usually delivered within a week.