Playbooks · free
The stack, given away by layer.
The maps, cheat sheets and notes I run my own work from — sorted by the five layers of the Calm Stack Method, so the map you read is the map you can browse. Nothing real held back. New playbooks as the stack shifts.
See how the layers fit together →Foundations
The plumbing the whole stack stands on — orientation, economics, the base skills.
Demand
Getting found and chosen by the people searching today.
Paid-search foundations
The handful of Google Ads moves that matter most — coming as the stack settles.
Discovery
FrontierThe frontier layer — being the answer AI assistants give, and being buyable by AI shopping agents.
Agentic-shopping readiness
Getting a product catalogue ready for the AI agents that buy on a customer's behalf — coming soon.
Story
Content, video and design at the speed AI now allows — on-brand and repeatable.
Engine
The operating rhythm that keeps it all current as the ground keeps moving.
The content engine starter
How I turn one idea into a carousel, reel, newsletter and landing page — coming soon.
New to all this? Start at the Claude Overwhelm Map — the one-page primer everything else builds on — then work up the layers from Foundations.